1. Subject to qualification requirements, babies who are 18 months old and below on the date of judging and of Filipino citizenship are eligible to join Star Baby 2020.
  2. Parent or guardian of contestant must be a member of Mom Card, SM Advantage or SM Prestige. Name on registration form must be the same on the said cards.
  3. Customer must purchase a single-receipt, worth P1,000 from the sponsored brands:
      • Cetaphil – P500.00
      • Huggies – P500.00

    Must be purchased within the promo period at Baby Company in any of The SM Store. Customers must keep a clear copy of their receipt as proof of purchase. In addition to the validation, required purchased amount of sponsor should be after discount.

  4. Receipt can only be used once per entry during the promo period.
  5. Items purchased at any SM Hypermarket or SM Supermarket branches, as well as any of our Baby Company
    boutique at the Power Plant Mall, SM Aura, SM City Fairview, SM Megamall, SM City Cebu, and SM Seaside City Cebu will not be counted for purposes of computing their purchases.
  6. Customers may enlist at the nearest Baby Company branch by filling out the pre-registration form to begin the
    tracking of completion and submission of their entry. Purchase information is also recorded through the SM
    Advantage computer system.
  7. Customer must prepare the following requirements before submitting their entries online:
      • Qualified receipt
      • Scanned copy/image of your child’s Philippine Statistics Authority Certificate (PSA) and /or Certificate of Live Birth (must have the CERTIFIED TRUE COPY stamp) with file name:
      • Two digital (2) 5R high resolution, .jpeg copies of your baby’s best photo at least 1mb in size, with file name: LastName_FirstName_MiddleName_Pic1.jpeg and LastName_FirstName_MiddleName_Pic2.jpeg.
      • Photo requirement:
          • 1 close-up shot from head to shoulder and 1 full body shot of baby against plain white background (preferably in sitting or tummy time position)
          • The baby must be wearing a plain white short-sleeved or sleeveless top with any plain white bottom.
          • Half naked photos or nappy shots are not allowed, and will not be accepted.
          • NO ACCESSORIES ALLOWED. Hats, headbands, clips, head gears, or costumes with the exception of earrings for girls.
      • Scanned letter of Authorization (signed by the parents) with filename:
  8. To submit entries, customer must visit; fill out the online registration form and submit the
    required aforementioned documents.
  9. An email verification will be sent to the registered email address to confirm the submission of entry
  10. Only 1 entry per child is allowed.
  11. There will be a pre-selection based on the photo quality by Baby Company’s Creative Department.
  12. Thirty (30) batch finalists (10 from Metro Manila, 10 from Luzon, and 10 from Vismin) per quarter will be selected at 3:00 pm at the Nursery Care Head office with the presence of a DTI representative.
  13. The 30 batch finalists will qualify for the people’s choice award online poll to be conducted through Baby Company’s Star Baby Website at Only one (1) winner will be declared as the People’s Choice Awardee per quarter. Please note that one email is equal to one vote only.
      • Go to the Star Baby website
      • Sign up and/or log in using a valid email address
      • Click “Vote”
      • Choose a baby and click the heart icon
  14. Every quarter thirty (30) winners will be picked. Out of these 30 winners, three (3) will be chosen as regional
    winners (1 Luzon, 1 Metro Manila, and 1 VisMin). The selection process will happen at 3:00pm on the following
    dates at the Nursery Care Head Office, with the presence of a DTI representative.
  15. For the Final Awarding of winners, from the twelve (12) regional winners, three (3) will be chosen to compete for 3Major titles as Huggies Baby, Cetaphil Baby of the Year and Star Baby 2020. Another selection process will happen at 3:00 pm on December 17, 2020 at the Nursery Care head office with the presence of a DTI representative and brand representatives from Cetaphil and Huggies.
Note: Winners will vary depending on result and does not necessarily mean that there is a winner per region.



A. Top 30 Finalists:

50% Physical Built Complexion

Baby looks healthy and in prime physical condition. Baby’s skin is clear and vibrant

50% Appeal and Charm

               Baby is attractive

TOTAL:   100% 


B. Quarterly Regional Winners:

45% Physical Built Complexion

Baby looks healthy and in prime physical condition. Baby’s skin is clear and vibrant

30% Appeal and Charm

Baby is attractive

25% People’s Choice

             Mass popularity and appeal in public

TOTAL:   100%


C. Year-end Winners :

25% Physical Built Complexion

Baby looks healthy and in prime physical condition, Baby’s skin is clear and vibrant

25% Appeal and Charm

Baby is attractive

50% Huggable baby factor and Model Potential (℅ sponsor)

              Model Potential

TOTAL:   100% 




NOTE: all photos of the babies representing their respective branches vie for the zonal area elimination: LUZON, MERO MANILA, and VISMIN.
  1. Deadline of submission of entries are as follows:
      • Batch 1 – March 31, 2020 (11:59 PM)
      • Batch 2 – June 30, 2020 (11:59 PM)
      • Batch 3 – September 30, 2020 (11:59 PM)
      • Batch 4 – November 30, 2020 (11:59 PM)
  2. Selection of the top 30 finalists per batch are as follows:
      • Batch 1 – April 14, 2020
      • Batch 2 – July 10, 2020
      • Batch 3 – October 21, 2020
      • Batch 4 – December 7, 2020
  3. The online poll will be conducted for five (5) days per batch on the following dates:
      • Batch 1 – April 15 to 19, 2020
      • Batch 2 – July 13 to 18, 2020
      • Batch 3 – October 28, 2020 to November 2, 2020
      • Batch 4 –December 11, 2020 to 21, 2020
  4. Top 3 judging and people choice award are as follows:
      • Batch 1 – April 22, 2020
      • Batch 2 –July 20, 2020
      • Batch 3 – October 27, 2020
      • Batch 4 – December 16, 2020
  5. Year-end winner judging and announcement of winners:
      • December 21, 2020 – judging
      • December 21 – announcement
Quarterly winners
  1. Batch Finalists: 30 per quarter
      • 1,000 worth of Baby Company gc
  2. Batch Winners: 3 per quarter
      • 25,000 worth of Baby Company gc
      • 5,000 worth of gc from Cetaphil
      • 5,000 worth of gc from Huggies
  3. People’s Choice: 1 per quarter
    • 10,000 Baby Company gc
*People’s Choice Award shall be the finalist that garnered the highest vote during the online poll. In the event of an even result, prize must be split according to the number of winners




  1. Star Baby 2020 Winner:
      • 20,000 Baby Company GC
      • 5,000 Cetaphil GC
      • 5,000 Huggies GC
      • 200,000 worth of Baby Company items
      • 5,000 Toy Kingdom GC
      • 10,000 BDO Deposit
      • 10,000 Goldilocks GC
      • 10,000 SM Babies GC
      • 20,000 worth of Nature Spring products with water dispenser
      • 10,000 worth of Brother sewing machine
  2. Cetaphil Baby 2020 Winner:
      • 15,000 Baby Company GC
      • 10, 000 Cetaphil GC
  1. Huggies Baby 2020 Winner:
      • 15,000 Baby Company GC
      • 10, 000 Huggies GC


Per DTI-Fair Trade Permit No. FTEB-0000 Series of 2020